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Advanced Digital Marketing

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Course Outcome

Acquire Digital Marketing Strategy & Analytics skills
Create Digital Marketing strategies for business goals and analyse user behavior and the outcome of Digital Marketing campaigns
Training

Get Trained

Learn digital marketing strategies, customer lifecycle marketing, conversion rate optimisation and analysis of inbound and outbound Digital Marketing campaigns 
Training

Get Experiential

With the guidance of experienced mentors, create a Digital Marketing plan, while analyzing reports and creating goals for measurement
Training

Get Certified

Upon successful course completion, learners will receive the course completion certificate issued by Lithan for "Advanced Digital Marketing"

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (GLH*) - 42.5 Hours

On Campus Hours
12.5 hours
Off Campus Hours
30 hours

Course Duration with Study Options

Full Time 

2 weeks

6 hrs a day (5 days/week)

 

Part Time  

5 weeks

12 hrs/week

*Guided Learning Hours

Course Structure

Course Structure

Advanced Digital Marketing

Lithan’s Advanced Digital Marketing enables the student to master Digital Marketing strategies and analysis of user behavior and digital marketing campaigns. A student learns how to create digital marketing strategies and plans for business and brand goals and set up dashboards and customise reports to analyse inbound and outbound campaigns.

 

The module consists of the following sessions:

 

Concept Sessions, in which the student will understand digital marketing strategies & plans, Customer Lifecycle Marketing, Google Analytics and Conversion Rate Optimisation.  The student will also perform several assignments under the guidance of expert Instructors.

 

Mentoring Sessions, in which the student will create and execute Advanced Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Course Modules :

Outline Outline Schedule Schedule

DMA(MY) - Advanced Digital Marketing

Outline
Schedule
Module Name

Advanced Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Business and Marketing Strategies
  • IU2: Marketing Plans

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Customer Acquisition
  • IU4: Customer Lifecycle Marketing and Marketing Automation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 & IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU4 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU5: Introduction to Google Analytics
  • IU6: Google Analytics – Reports and Dashboards

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 & IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU5 & IU6 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU7: Google Analytics – Segmentation & Tracking
  • IU8: Conversion Rate Optimisation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU7 & IU8 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

Advanced Digital Marketing

By the end of this module, the student should be able to gain the following knowledge:

  • Creating marketing & campaign plans
  • Customer journey map and customer lifecycle
  • Overview of various tools available for marketing automation
  • Google Analytics reports, dashboards and various Analytics features used to improve campaigns and website
  • Conversion Rate Optimization Process & Implementation

 

By the end of this module, the student should be able to apply the following skills:

  • Create a marketing strategy and plan
  • Create effective landing pages and optimise them for conversion
  • Develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimisation of campaigns

Who Should Attend

Ideal Candidates

Entry requirements

Minimum Age: 18 years  

 

Academic Level: Minimum A level or its equivalent  

 

Language Proficiency: IELTS 5.5 or its Equivalent  

Who Should Attend

  • Persona

    Students, IT & Non IT Professionals (PME) who want to acquire digital marketing strategy & analytics skills to promote their products / services. The learner should have completed Basic Digital Marketing module before enrolling into this course.

  • Persona

    Students, IT & Non IT Professionals (PME) who want to acquire digital marketing strategy & analytics skills to promote their products / services. The learner should have completed Basic Digital Marketing module before enrolling into this course.

Advance Your Career

Advance Your Career

Programme Options

Career

Train only Programme

Acquire skills to get an understanding of digital marketing strategies and learn Google Analytics, by enrolling into this modular course 

Grad Requirements

Graduation Requirements

To graduate from this course, the learner should have completed the following:

  • Minimum attendance of 75% for all Sessions in the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the learner upon meeting graduation requirements

  1. Lithan's Certificate in Advanced Digital Marketing

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in MMK)

Non-funded

Type Amount
Course Fee after GST 880000.0
Total Fee Payable to Lithan 880000.0

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Deferment Admin Fee* 200000.00 - Payable upon approval of request
Re-sit Exam Fee* 150000.00 - Payable upon approval of request
Change of Assessment Date Fee* 100000.00 - Payable upon approval of request
Late Payment 100000.00 - After the payment due date

Non-funded

Non-funded
Course Fee after GST 880000.0
Total Fee Payable to Lithan 880000.0

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Deferment Admin Fee* 200000.00 - Payable upon approval of request
Re-sit Exam Fee* 150000.00 - Payable upon approval of request
Change of Assessment Date Fee* 100000.00 - Payable upon approval of request
Late Payment 100000.00 - After the payment due date

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