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Basic Digital Marketing

NICF - Basic Digital Marketing Digital Business

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Course Outcome

Acquire Basic Digital Marketing Skills
Acquire an understanding of digital marketing tools, concepts and channels and learn how to execute basic digital marketing campaigns
Training

Get Trained

Understand the  digital marketing framework and learn how to create and implement basic digital marketing plans using Facebook & Google Ads
Training

Get Experiential

With the guidance of experienced mentors, plan and execute a digital marketing campaign to create social media properties and acquire leads through Google Ads and Facebook, while analyzing and improving the campaign performance 
Training

Get Certified

Upon successful Module completion, learners will receive the following NICF Statement of Attainments (SOA):

  • IT-BD-402S-1 Establish and track the organisation's market position (2 CV)
  • IT-DIG-403S-1 Deploy content delivery network  (2 CV)

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (*GLH) - 42.5 Hours

On Campus Hours
12.5 hours 		Off Campus Hours
30 hours

Course Duration with Study Options

Full time

2 weeks

6 hours a day (5 days/week)

 

 

Part Time 

5 weeks

12 hours/week

* Guided Learning Hours

Course Structure

Course Structure

NICF - Basic Digital Marketing

The objective of this module is to impart basic conceptual knowledge and skills related to digital marketing, social media marketing, content marketing & Google Ads. It covers activities such as creating a brand strategy, setting up social media properties, creating a content plan, landing page and implementation & monitoring of effective ad campaigns on Facebook and Google Ads.

 

The learner should have completed Innovative Venture Creation and Product Marketing & Sales modules before enrolling into this course.  

 

This module is part of the Professional Diploma in Digital Marketing. This module can be offered as part of the above Qualification or independently as Modular Course.  

 

Learners can subsequently perform an industry-relevant project, encapsulating all the knowledge and skills acquired, with structured guidance of an industry expert who acts as a Project Mentor.  

 

By the end of this module, the Learners will understand processes for enterprises to position their brands or business online. They will be able to create a landing page and social media pages and execute an ad campaign on Facebook & Google Ads.

Course Modules :

Outline Outline Schedule Schedule

BDM-DBE - NICF - Basic Digital Marketing

Outline
Schedule
Module Name

NICF - Basic Digital Marketing
Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Understanding Social Media Marketing
  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 - IU5 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU5 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Ads
  • IU 8: Search Ads on Google Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU6 - IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU6 - IU8 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)
  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)
  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Course Outline

Module Name

NICF - Basic Digital Marketing
Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

Course Schedule

Who Should Attend

Ideal Candidates

Entry requirements

No minimum age is required    

Academic Qualification and Work Experience: GCE A Level OR Polytechnic Diploma, NITEC in any specialization OR GCE O Level with minimum 3 years of relevant experience      

Language Proficiency: IELTS 5.0       

Who Should Attend

  • Persona

    IT & Non-IT Professionals (PME) who want to acquire digital marketing skills to promote their products/services.

  • Persona

    IT & Non-IT Professionals (PME) who want to acquire digital marketing skills to promote their products/services.

Advance Your Career

Advance Your Career

SSG Funding Programme

Career

Train only Programme (CAT B funding)

Acquire skills to get an understanding of digital marketing by enrolling into this modular course using SSG CAT B funding

Grad Requirements

Graduation Requirements

To graduate from this course, the learner should have completed the following:

  • Minimum attendance of 75% for all Sessions in the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  1. Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  2. Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
Less: SkillsFuture Funding 637.5 2125.0 2375.0
Course Fee after SkillsFuture Funding 1862.5 375.0 125.0
Add: GST (7%) 175.0 175.0 175.0
Course Fee after GST 2037.5 550.0 300.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 2037.5 550.0 300.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
Less: SkillsFuture Funding 637.5 2125.0 2375.0
Course Fee after SkillsFuture Funding 1862.5 375.0 125.0
Add: GST (7%) 175.0 175.0 175.0
Course Fee after GST 2037.5 550.0 300.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 2037.5 550.0 300.0
Fee Description

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
Less: SkillsFuture Funding 2375.0
Course Fee after SkillsFuture Funding 125.0
Add: GST (7%) 175.0
Course Fee after GST 300.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 300.0
Singapore Citizen Age >= 40
Course Fee 2500.0
Less: SkillsFuture Funding 2125.0
Course Fee after SkillsFuture Funding 375.0
Add: GST (7%) 175.0
Course Fee after GST 550.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 550.0
Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
Less: SkillsFuture Funding 637.5
Course Fee after SkillsFuture Funding 1862.5
Add: GST (7%) 175.0
Course Fee after GST 2037.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 2037.5

For Company sponsored

Type of Companies
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
Less: SkillsFuture Funding 2375.0
Course Fee after SkillsFuture Funding 125.0
Add: GST (7%) 175.0
Course Fee after GST 300.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 300.0
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
Less: SkillsFuture Funding 2125.0
Course Fee after SkillsFuture Funding 375.0
Add: GST (7%) 175.0
Course Fee after GST 550.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 550.0
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
Less: SkillsFuture Funding 637.5
Course Fee after SkillsFuture Funding 1862.5
Add: GST (7%) 175.0
Course Fee after GST 2037.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 2037.5

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request
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