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Plan campaigns direction, objectives, mechanics for preferred channels to engage audiences, channel budgets, and campaign success measures.​

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Develop campaigns using strategies and mechanics planned for audience selected, for the different channels, utilising multiple A-B test scenarios employing different ad visuals and copy, for improved advertisement performance.​

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Launch Facebook campaigns with fine-tuned audience selection, utilising A-B testing for improved advertisement performance, and deliver Google Adsense campaigns with selected keywords and long tail word selection, for better targeted performance.​

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Optimise performance by monitoring campaign statistics, constantly reviewing test results from both visuals and copy, and conducting reviews, to glean learnings to maximise results, in future runs.​