Digital Marketing Insights: How to overcome the challenges of B2B Digital Marketing
We would like to invite you to our monthly Digital Marketing Insights where you will be able to:
- Listen in as experienced keynote speakers share their passion and knowledge
- Learn effective B2B digital marketing strategies that will bring amazing results
- Understand how PDPA affects your business how you can maximise digital marketing strategies while complying
- Network with peers and professionals like yourself over food and drinks
6:30pm - Registration and Networking
7:00pm - Opening by Lithan
7:15pm - B2B Marketing in the Digital Age (by Juliet Zhu, MD of ABI Asia Marketing Public Relations Pte Ltd)
7:55pm - How is Digital Marketing affected by The Personal Data Protection Act (PDPA) in Singapore? (by Pius Lee, Director of YtK Corporate Advisory Pte Ltd)
8:30pm - Panel Discussion
9:00pm - End of Event / Networking Opportunity
B2B Marketing in the Digital Age
SUMMARY OF TOPIC
Digital marketing has revolutionized and disrupted consumer marketing, but has shown far less traction in the B2B marketing space. Why is this so? And what are the challenges and opportunities in adopting digital marketing into a B2B business strategy?
Drawing on various case studies, Juliet will be sharing from the experience of a variety of her clients, ranging from multinational companies to local firms – how they have started transitioning to digital, and the challenges, successes and results. She will also be providing tips for SMEs and startups on hands-on, effective and actionable digital marketing strategies and branding tactics to grow lead generation and sales.
Managing Director, Asia-Pacific / Global Director of Emerging Markets
Passionate about B2B marketing and technology, Juliet has spent the last 10 years helping multinational companies align their marketing and public relations strategies with sales goals, both globally and regionally. Her industry expertise ranges from life sciences, medical devices, industrial manufacturing, professional services and food/pharmaceutical processing. After spending several years in Europe, she returned to Asia in 2010 to strengthen the regional capabilities of ABI, a boutique global marketing and communications agency. Based in Singapore and starting with a lean team, she expanded the firm's reach into China and spearheaded regional growth, creating a strong client footprint across the Asia-Pacific. In her spare time, Juliet manages a local community Paya Lebar Business Alliance, to help business owners and SMEs in the area to grow and share ideas.
How is Digital Marketing affected by The Personal Data Protection Act (PDPA) in Singapore?
SUMMARY OF TOPIC
Digital marketing (DM) is the promotion of products or brands via one or more forms of electronic media. In doing so, digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn't work.
Whether you realized it or not, the act of "monitoring" can only be achieved by collecting personal data of an individual, about his behavior on the media platform used for DM. For the collection of personal data, you need to comply with the Personal Data Protection Act (PDPA) in Singapore. Failure to comply can land you a hefty fine (up to $1m) and/or even a jail term.
What must you know and do in order to comply with the Act?
Pius Lee is a Director and partner at YtK Corporate Advisory Pte Ltd (YtK CA) – a consultancy company that provides assistance to SMEs on how to comply with the Singapore PDPA (2012). YtK CA has been providing this service since 2014 when the PDPA and DNC were implemented.
With more than 25 years of business experience in the marketing and advisory service industry, Pius is well placed to understand the needs and challenges of new startups especially in this new millennium where the internet of things (IOT) is the virtual real world in lifestyle and in business. In fact, it was because of IOT that the need for personal data protection was derived.