Digital Marketers leverage on digital marketing channels to achieve marketing objectives. They understand how to setup and execute Pay-per-Click (PPC), Pay-per-Impressions, Search Engine Marketing, SEO, Social Media, Content, EDMs and other online activities. They also know how to use digital marketing platforms, marketing automation, and CRM tools.
If you are a technically-minded Polytechnic or University graduate in marketing, business or a related subject, creative minded, can think out-of-the-box and able to explain ideas then this could be the job for you. Entry without a degree is possible with some relevant experience and professional qualifications in marketing.
Your job would normally include:
- Working in-house for an organization's marketing department, or for an advertising agency that works on behalf of several clients.
- Creating digital marketing campaigns for online channels like websites, apps and social media websites like LinkedIn, Facebook and Twitter.
- Writing engaging content for websites, email and social media.
- Designing and writing e-communications like e-newsletters and text campaigns.