This course has been specifically designed for aspiring technopreneurs and startup founders.

The TechStart Pre-Accelerator provides you with an excellent opportunity to transform and validate your ideas into an actionable business that can be funded by investors.

TechStart Pre-Accelerator will be delivered in workshop sessions by leading startup enthusiasts and entrepreneurs. In these sessions, you will gain the following key knowledge:

• Lean Canvas methodologies to develop innovative business models
• Effective go-to-market strategies
• Determining financial viability and scalability
• Developing an "investor-ready" business plan

During the final session of the TechStart Pre-Accelerator, you will present a 10-minute pitch to a panel of judges. The panel will provide feedback on your pitch, giving valuable insights in your venture creation which may ultimately help you to successfully clinch an investment.

In addition to learning, you will gain the rare opportunity to get your business plan validated by industry experts, startup founders and entrepreneurs. These mentors will also be sharing their insights on previous startup experiences and perspectives in evaluating a suitable investment portfolio.

You will also get exclusive access to our regular Startup Insights Networking Event where you will not only get a chance to connect to the Singapore startup ecosystem but also hear from leading practitioners on current trends and technologies.

Develop an Innovative Business Model Using Lean Canvas (6 hours)

Participants will gain an understanding of the lean start-up methodology, the rationale behind the framework, and will develop business models comprising the following elements: (1) identify a market problem and develop a value proposition to meet the demands of targeted market segments, (2) develop an optimal solution to meet customer requirements, identify elements of the solution that cannot be easily copied by the competition, and create diversified revenue streams, and (3) determine the cost structure, establish key performance metrics, and develop channels to reach customers.

The subjects that will be covered under this section are:

• Lean start-up concepts
• Minimal viable product
• Scalable business model
• Business canvas areas of focus
• Lean canvas methodology
• Lean canvas step-by-step
• Lean canvas case studies
• Digital Marketing & Distribution

Digital Marketing & Distribution Channel Development (9 hours)

This session will provide participants with the necessary practical skills to create an effective digital marketing campaign through growth hacking strategies for products and/or services offered by start-up companies. Participants will also learn how to bring products to market more efficiently and effectively using lean marketing methods and how to leverage on offline channels.

The subjects that will be covered under this section are:

• Building buyers community
• Generating marketing leads
• Converting marketing leads
• Online marketing channels
• Growth hacking methodology
• Offline channels and Distribution

Business Viability & Scalability

This session will help students develop their basic skills in financial planning suitable for start-ups. In particular, the session focuses on identifying financing needs for the short, medium, and long terms; predicting revenues and expenses; and producing a cash-flow forecast to present to potential investors.

The subjects that will be covered under this section are:

• Activity Based Costing
• Addressable Market Sizing
• Cashflow / Runway Analysis

Assessment comprises of two parts:

• Each participant will need to prepare a Slide Deck (15-20 slides) that they have to submit at least 3 days before the presentation session.
• Each participant will need to conduct a 10-minute presentation to a panel of investors who will provide feedback for 5 minutes.

Successful graduates of the TechStart Pre-Accelerator will receive:
2 Statement of Attainment (SOA) by SSG Singapore

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