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Product Marketing & Sales

NICF - Product Marketing & Sales Entrepreneurship, Innovation

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Course Outcome

Define Go-to-Market Strategy for your Enterprise Products
Learn how to create a Product Marketing Strategy through the use of a Sales Canvas, engage in sales through the use of sales pitches and review successful sales, strategy and engagement

Get Trained

Understand how to identify customer persona, create product market-fit matrix, create Unique Value Proposition for products, sales presentations and sales kits

Get Experiential

With the guidance of experienced mentors, learners can create, refine and implement effective Go-to-Market strategy and Sales Kit, as part of their module project

Get Certified

Upon successful course completion, learners will receive the following NICF Statements of Attainment (SOA):

  • IT-SA-401S-1 Develop Sales Proposal & Quotation (2 CV)
  • IT-GSM-401S-1 Develop and plan sales and marketing activities (2 CV)

How You Learn

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Guided Learning Hours: 42.5 Hours

On-campus Hours
12.5 hours
Off-campus hours
30 hours

Study Options

Full time

2 weeks

5 days / week

9 am to 5 pm

Part time

4 weeks

12 hours / week

Mentoring support available on-campus and online as per published schedule

Course Structure

Course Structure

NICF - Product Marketing & Sales

Lithan's Product Marketing and Sales module enables learners to master skills required for defining and implementing a Product Marketing Strategy and create Sales Kit for an enterprise or startup.

They will firstly learn how to create a Product Marketing Strategy through the use of a Sales Canvas. They will secondly learn how to engage in sales through the use of sales pitch. This sales pitch will be composed of a set of ‘open’, ‘control’ and ‘confirming’ questions during the phases of Discovery, Solutioning, Closing and After Sales. Thirdly, they will learn to review successful sales, review their strategy and review their engagement tactics.

This module contains 12 instructional units and is delivered in blended mode. The learning journey is described in the session plan.

This module is part of the PCP Bundle – Infocomm Sales and Marketing or can be offered independently as CAT B modular course.

The learner shall perform e-learning and assignments for the Instructional Units with online support from the Mentors. Subsequently, the learner shall perform a modular project with the guidance of an Industry expert who play the role of Project Mentor.

Course Modules :

Outline Schedule

PMS - NICF - Product Marketing & Sales

Module Name

NICF - Product Marketing & Sales

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU0: Setting Expectations & Deliverables
  • IU0: Introduction to Teamie
  • IU 1: Introduction to Product Marketing & Sales

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU2 to IU5

  • IU 2: Introduction to Product Management
  • IU 3:Product Analysis
  • IU 4:Market Analysis & Segmentation
  • IU 5:Competitive Analysis

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU2 - IU 5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Customer persona and product Market fit
  • IU 7:Establishing the Market objective
  • IU 8:Developing the market strategies
  • IU 9:Preparing the market campaign

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6 to IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU9

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 10: Estimating the market budget
  • IU 11: Internal market communication
  • IU 12: Marketing Execution
  • IU 13:Monitoring marketing Performance

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU10 - IU13 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU10 - IU13.

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU14: Evaluating marketing performance
  • IU15: Sustainable marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU14 & IU15  if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU14 & IU15.

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Product Marketing & Sales

Competency Unit

IT-SA-401S-1 (PMS) : Develop sales proposals and quotations (2 Credit Values)

IT-GSM-401S-1 : Develop and plan sales and marketing (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to validate Product Market Fit
  • Understand how to improve sales performance using structured methodology
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Construct a viable Product Market Fit Matrix
  • Develop a targeted marketing communication strategy
  • Create a comprehensive one page summary of sales strategy
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Who Should Attend

Ideal Candidates

Entry Requirements

Minimum Age : 18 years

Academic level : Minimum A level or its equivalent

Language Proficiency : IELTS 5.5 or its equivalent

Who should attend

  • Individuals who want to acquire skills to specialize in product marketing and sales

  • Individuals who want to acquire skills to specialize in product marketing and sales

Advance Your Career

Advance Your Career

Programme Options

Train Only Program (CAT B funding)

Acquire Product Marketing and Sales skills by enrolling to this modular course using SSG CAT B funding. After the completion of this course acquire deeper Digital Sales or Entrepreneurship skills by enrolling into PCP Bundle – Infocomm Sales and Marketing, while exploring entry level Digital Sales jobs or Startup roles

Grad Requirements

Graduation Requirements

To graduate from this Modular course, the participant should have completed the following

  • Minimum attendance of 75% in all the sessions of the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-SA-401S-1 - Develop sales proposals and quotations
  • Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing
  • Statement of Attainment

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore Citizen & Singapore PR Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
SSG Grant 1680.0 2160.0 2280.0
Nett Fee Payable 720.0 240.0 120.0
GST Payable 168.0 168.0 168.0
Total Nett Course Fee 888.0 408.0 288.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 888.0 408.0 288.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
SSG Grant 1680.0 2160.0 2280.0
Nett Fee Payable 720.0 240.0 120.0
GST Payable 168.0 168.0 168.0
Total Nett Course Fee 888.0 408.0 288.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 888.0 408.0 288.0

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 2400.0
SSG Grant 2160.0
Nett Fee Payable 240.0
GST Payable 168.0
Total Nett Course Fee 408.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 408.0
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
SSG Grant 2280.0
Nett Fee Payable 120.0
GST Payable 168.0
Total Nett Course Fee 288.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 288.0
Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 1680.0
Nett Fee Payable 720.0
GST Payable 168.0
Total Nett Course Fee 888.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 888.0

For Company sponsored

Type of Companies
SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 2160.0
Nett Fee Payable 240.0
GST Payable 168.0
Total Nett Course Fee 408.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 408.0
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
SSG Grant 2280.0
Nett Fee Payable 120.0
GST Payable 168.0
Total Nett Course Fee 288.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 288.0
Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 1680.0
Nett Fee Payable 720.0
GST Payable 168.0
Total Nett Course Fee 888.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 888.0

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