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Product Marketing & Sales

NICF - Product Marketing & Sales Entrepreneurship, Innovation

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Be a sales expert
Sales and marketing are both an art and a skill at the same time. Learn to tools of the trade through a careful analysis of what sells best, how to sell and how sales and marketing are related to product development.

Get Trained

Enhance your sales tactics by identifying a fit between the product and the market. Create a sales strategy that involves analysing your target market, potential customers and customising sales pitches.

Get Experiential

With the guidance of experienced mentors, learners can strengthen their sales strategies and develop a flexible sales pitch to effectively attract and pitch to the right customer segment.

Get Certified

Upon successful course completion, learners will receive the following NICF Statements of Attainment (SOA):

  • IT-SA-401S-1 Develop Sales Proposal & Quotation (2 CV)
  • IT-GSM-401S-1 Develop and plan sales and marketing activities (2 CV)

Register to Know more

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Learning Duration

On-campus Hours
12.5 hours
Additional self learning hours
30 hours

Our campus study options

Full time

2 weeks

5 days / week

9 am to 3pm

Part time

5 weeks

12 hours / week

Mentoring support available on-campus and online as per published schedule

Learning Facilitation available on-campus as per published schedule

Course Structure

NICF - Product Marketing & Sales

Lithan’s Product Marketing & Sales enables the participant to hone their sales tactics and create better sales strategies by aliging their product with the right market. They will be better able to connect with different kinds of potential buyers resulting in a more masterful grasp of sales and marketing efforts.

 

The course consists of the following sessions:

 

Applied Learning Sessions, in which the participant will compare and contrast the narratives of different startups. The participant will also perform 3 assignments under the guidance of expert Learning Facilitators.

 

Project Sessions, in which the participant will craft best practices and caution of his/ her own product(s) or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Course Modules :

Outline Schedule

PMS - NICF - Product Marketing & Sales

Module Name

NICF - Product Marketing & Sales

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU 1: Introduction to Product Marketing

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 to IU3

  • IU 2: Introduction to Product Management
  • IU 3: Product Analysis
  • IU 4: Market Analysis & Segmentation
  • IU 5: Competitive Analysis

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU2 - IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Customer Persona and Product Market Fit
  • IU 7: Establishing the Marketing Objective
  • IU 8: Developing the Marketing Strategies
  • IU 9: Preparing the Marketing Campaign

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6 - IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU9 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 10: Estimating the Marketing Budget
  • IU11: Internal marketing communication
  • IU12: Marketing execution
  • IU13: Monitoring marketing performance

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU10 - IU13 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU10 -  IU13.

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU14: Evaluating Marketing Performance
  • IU15: Sustainable Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU14 & IU15  if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU14 & IU15.

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Product Marketing & Sales

Competency Unit

IT-SA-401S-1 (PMS) : Develop sales proposals and quotations (2 Credit Values)

IT-GSM-401S-1 : Develop and plan sales and marketing (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to validate Product Market Fit
  • Understand how to improve sales performance using structured methodology
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Construct a viable Product Market Fit Matrix
  • Develop a targeted marketing communication strategy
  • Create a comprehensive one page summary of sales strategy
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Ideal Candidates

Entry Requirements

This course is suitable for the following profiles:

  • SME Employees (Senior Managers & Managers)
  • Project Managers
  • Startups and Individuals
  • Candidates who completed minimum N level interested in the development of a lean approach to management 

Who should attend

  • Inidviduals who want to effectively attract and deliver sales pitches to the right customer

  • Inidviduals who want to effectively attract and deliver sales pitches to the right customer

Advance Your Career

SSG Funding Programme Options

Train Only Program (CAT B funding)

Develop your skills to create a Sales Presentation. Learn how to apply key concepts and methodologies  to enhance sales efficiency in a Startup or Enterprise

Graduation Requirements

To graduate from this course, the participant should have completed the following:

  • Minimum attendance of 75% for Class Room Sessions
  • Score a minimum of 70% in Formative Assessments, to be eligible for Summative Assessment
  • Get Competent in Summative Assessment

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-SA-401S-1 - Develop sales proposals and quotations
  • Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore Citizen & Singapore PR Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
SSG Grant 1680.0 2160.0 2280.0
Nett Fee Payable 720.0 240.0 120.0
GST on Nett Fee Payable 168.0 168.0 168.0
Total Nett Course Fee 888.0 408.0 288.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 1048.5 568.5 448.5
Note : 95% WTS funding. Link to WDA site
Category of Individuals
Type Other Residence Age >= 16
Course Fee 2400.0
SSG Grant 0.0
Nett Fee Payable 2400.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 2568.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2728.5

For Company sponsored

Type of Companies
Type Non-SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
SSG Grant 1680.0 2160.0 2280.0
Nett Fee Payable 720.0 240.0 120.0
GST on Nett Fee Payable 168.0 168.0 168.0
Total Nett Course Fee 888.0 408.0 288.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 1048.5 568.5 448.5
Note : 95% WTS funding. Link to WDA site
Type of Companies
Type Non-SME & Other Residence Age >= 16 SME & Other Residence Age >= 16
Course Fee 2400.0 2400.0
SSG Grant 0.0 0.0
Nett Fee Payable 2400.0 2400.0
GST on Nett Fee Payable 168.0 168.0
Total Nett Course Fee 2568.0 2568.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0
Processing Fee with GST 160.5 160.5
Total Fee Payable to Lithan 2728.5 2728.5

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 2400.0
SSG Grant 2160.0
Nett Fee Payable 240.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 408.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 568.5
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
SSG Grant 2280.0
Nett Fee Payable 120.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 288.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 448.5
Note : 95% WTS funding. Link to WDA site
Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 1680.0
Nett Fee Payable 720.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 888.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 1048.5
Other Residence Age >= 16
Course Fee 2400.0
SSG Grant 0.0
Nett Fee Payable 2400.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 2568.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2728.5

For Company sponsored

Type of Companies
SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 2160.0
Nett Fee Payable 240.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 408.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 568.5
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
SSG Grant 2280.0
Nett Fee Payable 120.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 288.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 448.5
Note : 95% WTS funding. Link to WDA site
Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2400.0
SSG Grant 1680.0
Nett Fee Payable 720.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 888.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 1048.5
Non-SME & Other Residence Age >= 16
Course Fee 2400.0
SSG Grant 0.0
Nett Fee Payable 2400.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 2568.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2728.5
SME & Other Residence Age >= 16
Course Fee 2400.0
SSG Grant 0.0
Nett Fee Payable 2400.0
GST on Nett Fee Payable 168.0
Total Nett Course Fee 2568.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2728.5