This module introduces you to theories and tools enabling ethical thinking in business and business practices.  

It encourages you to think and debate upon what it means to have behaved unethically in the business world. It assists you in becoming a responsible manager by critically exploring the moral and ethical challenges in management and examining how managers, who want to act socially responsible and sustainably but also need to hit performance targets, can still approach their work ethically. You will look at how changing social attitudes and values have made organizations question their obligations to their direct stakeholders, and society.  

Furthermore, you'll come across concepts that will challenge your thinking, including but not limited to what is the purpose of a business, who runs the business and, on whose behalf, and what responsibility you, as an individual, have within the organization to remain true to your values.  

Each week, you will be challenged to determine and answer how you would act as an ethical business leader. 

Advertising, sales, and PR are critical tools for effective marketing communication. The communication, engagement, and activation of customers, whether B2B or B2C, is critical for SMEs as well as large organisations.  

This module will delve deeply into relevant models, concepts, and practices whilst also contextualising them within the wider portfolio of our Marketing Communications degree.  

It brings together communications planning & strategy, advertising, PR, paid, owned, & earned media, and sales techniques, measurement techniques, & global media trends to engage with audiences and influencers, and carry out an evaluation considering ethical and legal considerations.  

In doing so, it builds on Principles of Marketing (Level 4) and from Strategic Digital Communications, Branding, Digital Marketing, Project Management, and Consumer Behavior at level 5 and complements other final modules such as Corporate Strategy, Ethics, and Contemporary Issues in Marketing Communications. It will also scaffold students as they take on either the Dissertation or the Consultancy Project.  

The Business and Management Dissertation and Business Readiness module is an essential component in helping the student meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or an issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration. 

A dissertation is also a research project which tests the independent research skills and employs gathering first-hand empirical data or using secondary data – both options are feasible, and both come with their specific challenges. Finally, while a dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or a journal article and may make recommendations on how to solve a business problem. 

The short research proposal which constitutes a summative assessment in Part 1 of this module requires developing a clear outline for research that will be undertaken in Part 2. 

This module will give you a clear understanding of what Strategy is all about and how organisations develop it. You will also learn how to apply the essential concepts and tools of strategy that will be useful in your business career whichever sector you choose. Major topics revolve around the strategic positioning of organisations, the concept of competitive advantage (how to gain and sustain long-term competitive advantage), and the evaluation of business strategies. After a closer look at the business and corporate levels of strategy, the module ends with selected aspects of implementation focused on culture. Throughout this module, the emphasis is on application rather than the discussion of covered models and frameworks. 

During the seminars, you will apply critical analysis of real-life cases to address a range of strategic problems. This way, you will develop commercial awareness and recognise drivers for business success. You will collaborate with your peers and share opinions. Formative assessment of these seminar cases will help in preparing the final assessment task.   

This module will provide you with practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more UK small and medium-sized enterprises (SMEs) to grow via export and cross-border partnerships to improve the UK’s balance of trade in goods. This need has become especially acute for the successful transition to a post-EU membership economy.  

This challenge presents a real opportunity for graduate-level employment with companies seeking to capture new foreign markets. Students work independently to research and develop a customized marketing plan addressed to the CEO of a UK SME of the student’s own choice. Marketing in an international context is a highly valued skill and likely to be essential for all types of careers in a rapidly globalizing world. This module completes your journey towards becoming a Roehampton Business Graduate. 

The Business and Management Dissertation and Business Readiness module is an essential component in helping the student meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem, or an issue selected by the student.  

The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration. A dissertation is also a research project which tests the independent research skills and employs gathering first-hand empirical data or using secondary data (both options are feasible, but both come with their specific challenges).  

Finally, while a dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or a journal article and may make recommendations on how to solve a business problem.