Esplanade – Theatres on the Bay, Singapore’s national performing arts centre and one of the busiest arts centres in the world, signed a Memorandum of Understanding with Lithan Academy Pte. Ltd. on September 3, 2021, entering a strategic partnership to jointly offer Lithan’s Digital Skills CLaaS® to support the creative industry in Singapore in its digital transformation efforts by transforming the sector’s workforce through digital upskilling.
CLaaS® delivers Competency Learning as a Service to support workforce digital upskilling for the digital economy. It adopts work-based learning pedagogy with a competency-based curriculum for blended learning journeys that deliver tangible business outcomes.
In collaboration with Esplanade, Lithan Academy will deliver professional skill certification programs in Digital Leadership, Basic Digital Marketing, and Advanced Digital Marketing, wherein learners are exposed to advanced tools and best practices used in the digital business environment.
Ms Eunice Yap, Chief Marketing Officer, The Esplanade Co Ltd said, “As the national performing arts centre, Esplanade has always been committed to develop artistic and technical capabilities for the industry in Singapore. Through this strategic marketing partnership with Lithan Academy, we hope to be able to expand our own Esplanade Academy’s offerings to include courses on digital leadership and marketing, going beyond the existing training programmes in technical theatre, venue management, operations, and community engagement.”
Ms Yap added, “Leveraging on Lithan Academy’s training services and expertise, we hope to share Esplanade’s digital transformation journey thus far with aspiring individuals and industry professionals, so that as a collective, the performing arts scene here can benefit from these learnings and continue to cultivate and reach new audiences in the digital sphere.”
Lithan’s Founder and CEO, Leslie Loh, acknowledged the mission of digitalizing the performing arts industry and highlighted the importance of the project. Mr Loh said, “Our Deputy Prime Minister commented that during the first eight weeks of the circuit breaker, digitalisation produced an impact equivalent to the multibillion-dollar investments of the last five years in Singapore’s national digitalisation journey. Lithan’s post-pandemic experience with small and medium enterprises (SMEs) saw a 4- to 5-fold growth in digital transformation adoption. Businesses have begun to realise digitalisation has become a must, the future workplace is hybrid, and engagements with customers and partners has to be digitally driven.”
“We are glad that we can work with Esplanade to jointly reach out to the performing arts industry to enable the digitalisation process. Leaders in SMEs will be trained to develop digital transformation plans and the industry will acquire new go-to-market capabilities with comprehensive digital marketing skillsets to power their outreach to the marketplace.”
About Lithan Academy
Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
Lithan Academy has served over 30,000 learners and 2,000 enterprises with our network of over 100+ campuses across Asia.
About Esplanade – Theatres on the Bay
Esplanade is Singapore’s national performing arts centre. It hosts a year-round line-up of about 3,500 live performances and activities presented by Esplanade, its partners, and hirers. Esplanade also brings the arts virtually to audiences in Singapore and beyond, through its diverse range of
digital programmes on Esplanade Offstage, an all-access backstage pass to the performing arts and guide to Singapore and Asian arts and culture, with videos, podcasts, articles, quizzes, and resources.
Esplanade –Theatres on the Bay is operated by The Esplanade Co Ltd (TECL), which is a not-for-profit organisation, a registered Charity and an Institution of a Public Character. The Charity Council awarded TECL the Charity Governance Award – Special Commendation for Clarity of Strategy in 2016, and the Charity Transparency Award for four consecutive years since 2016.